Tovmasyan is the program director for the Menorah Center for the Arts, which develops and presents contemporary performances and public programs rooted in Jewish life and culture in Yerevan. He is interested in the cultural implications of cross-border cooperation and the political, social and economic features of the contemporary art world. With the final goal of redesigning the operational approach of the Menorah Center, he hoped to gain new management skills and develop partnerships with US organizations during his residency.