El Attar is the founder and artistic director of the Studio Emad Eddin (SEE) Foundation, which offers rehearsal, training and performance spaces to independent artists. His work as a theater director, producer and playwright has been performed throughout the Middle East and Europe. The SEE Foundation is currently expanding from a single rehearsal and training space with one venue to an institution with two rehearsal and training venues, a 225-seat theater and an annual multidisciplinary festival.

El Attar wanted to learn about management models in the US that could be useful for the Foundation’s growth and share his knowledge of the cultural and artistic life in the Arab world.